Cardata: Keep moving
Scripts and art direction: Zachary Zulauf | Production: The Video Guys
The brief: Explain mileage reimbursement in a way that sticks. Cardata’s buyers are finance and ops leaders comparing it against what they already have, whether that’s a company fleet, a flat car allowance, or a spreadsheet of mileage logs. Each option comes with its own cost, and most companies don’t see it.
The insight: Nobody switches to a better reimbursement program because of a feature list. They switch when they see their current setup for what it is, and it usually looks a little ridiculous.
The idea: Three short videos, each one taking on a single setup Cardata replaces. A company fleet that’s really a lot full of beaten up RVs. A car allowance that’s quietly losing money to tax. Mileage tracking that, until recently, was questionable at best. Each spot puts the old way on screen, lets the audience laugh at it, then shows Cardata as the easy fix: lower costs, full compliance, and teams that keep moving. The spots run 15 and 30 seconds, sized for paid social and digital.