Cardata: Every case counts
Art direction and copy: Zachary Zulauf | Design: Thomas Moss | Footage: generated with Google Veo
The brief: Get Cardata in front of American beverage distributors, a vertical where mileage reimbursement is a big line item and nobody’s selling to it directly. Deliverables: a full display set and a 15 second video cut for every placement.
The insight: Distributors think in cases. Margins get won or lost one case at a time, so a vague promise about “saving on fleet costs” doesn’t land. Tying the savings to the thing they actually move does.
The idea: One case of beer, alone on an empty highway. The camera pulls back until it’s a speck on the road, and the line does the rest: every case counts. I generated the footage with Veo and directed it shot by shot to land that one image. The display work carries the same image with the hardest numbers up front: cut costs 30%, move more cases. Proof points stay short and specific (tax free mileage programs, trusted by American beverage distributors, G2 rating in the corner) because this audience reads a banner in about a second.